APOS THERAPY

AposTherapy® is a treatment that allows you to live better by restoring alignment and improving walking patterns. Treatment includes specialized shoes that reeducate your muscles so you can maintain improved walking patterns

CHALLENGE/NEED:

To brand the AposTherapy shoes as a leisure sport shoe, rather than a medical support device. The campaign was aimed at 40+ year old Israeli's.

OUR SOLUTION:

Two video clips, to be used in social media showing strong healthy, vibrant women – one wearing and enjoying the AposTherapy shoes in her daily sporty life. The other a testimonial of a strong, active working woman telling the story of her AposTherapy treatment. The idea was to support a brand image of young, active, healthy people that have integrated the shoes into their day-to-day life.

PROJECT ELEMENTS:

X2 clips – a brand movie and a testimonial

ACHIEVEMENTS:

An increase in brand recognition and significant increase in enquires and leads.